Tefillin order
A B2C application designed for customer relationship management in the field of tefillin production and streamlines the process by personalizing tefillin for customers and involving them throughout the process
Product Design | Research | Testing | Marketing
My Role
Project Tools
Background
01
About the Company
Cohen Tefillin is a boutique manufacturer specializing in pitzphon tefillin. While the company previously sold all types of tefillin, over the past seven years, it has shifted its focus exclusively to high-quality, custom-made pitzphon tefillin.
The need for this application arises from the desire to enhance accessibility, optimize the production process, and create an engaging experience for customers—all while attracting new clientele.
Frustrations & Pain Points 🙁
The business owner identified several key challenges faced by customers:
Unethical Competition
Competitors attempt to lure customers away through misinformation or misleading spending.
Expectation vs. Reality
Customers sometimes regret their purchase due to mismatches between expectations and the final product.
Lack of Transparency
Customers express concerns about the origins and production of their tefillin, leading to reduced trust in the product.
Misinformation & Trust Issues
Customers lack a reliable way to verify the tefillin’s authenticity and quality due to limited involvement in the process.
Recognizing these challenges, the client saw the application as a crucial solution to bridge the gap between customers and the production process, ensuring greater accessibility, trust, and engagement.
Discovery Phase
02
Problem Statement 🧐
The business owner identified several key issues with competitors:
The tefillin-making process is not engaging.
01
Lack of customer involvement in the production process.
02
Miscommunications lead to a slow, frustrating process.
03
Customers are unsure of what to expect.
04
Poor-quality production materials.
05
Financial losses due to inefficiencies.
06
Possible Solutions 💡
To address these challenges, several solutions were proposed:
An accessible ordering system detailing services and tefillin types.
01
Visual demonstrations of tefillin options.
02
Step-by-step process visualization with explanations.
03
Sensors to detect defects in raw materials.
04
User Persona
Frustrations 🙁
01 Limited Time
A convenient, user-friendly platform.
02 Clear Pricing & Options
Organized and transparent product listings.
03 Process Transparency
Step-by-step guidance with visual explanations.
Needs 🎯
01 Accessible System
Cannot visit tefillin stores in person.
02 Budget Constraints
Needs an affordable yet high-quality option.
03 Lack of Clarity
Unfamiliar with the process and unsure of what to expect.
Biography
Moshe Barazani is a devoted father preparing to purchase tefillin for his son bar mitzvahs. Having previously bought tefillin for his eldest son, he encountered multiple challenges and frustrations in the process.
Moshe Barazani
🧔🏻♂️ 45
👫🏻 Father of two children (ages 11-13)
🕍 Orthodox community
📱 Regularly uses the internet and a smartphone but is not deeply engaged with online platforms.
Use Case
Moshe places a detailed order through the application, The business owner receives and processes the order.
Moshe gans access to a personal dashboard where he tracks each stage of production with clear explanations.
The production process is conducted with transparency, ensuring trust and confidence in the final product.
Brainstorming
03
Competitor Analysis
No identical applications currently exist in the market, but several systems offer similar functionalities that could serve as potential competition or inspiration.
Advantages 👍
Efficient data management system.
01
Fast order processing.
02
Disadvantages 👎
Limited business information available to customers.
01
Lacks a strong focus on private customer orders.
02
Not user-friendly or accessible for private customers.
03
User & Business Insights – Interviews
To gain a deeper understanding of both customer and business needs, I conducted face-to-face interviews at Cohen Tefillin’s boutique factory.
I spoke with:
Aaron (Company Manager)
Moshe & Goel (Customers currently purchasing tefillin)
A short questionnaire was prepared, providing valuable insights into the challenges and expectations of both sides.
Key Findings from Interviews
40%
found the production process exhausting and difficult to follow.
70%
expressed interest in a more user-friendly and transparent purchasing process.
60%
of respondents cited frustration due to a lack of accessible information and unfamiliarity with tefillin terminology.
Screen Mapping
Based on these insights, I began mapping the necessary screens to meet both business and customer needs.
design phase
04
Sketch
Low Fidelity
Final Design
Through in-depth user research, a thorough examination of key pain points, and careful consideration of the optimal design approach, I developed the final design.
Log in
On the page you can enter basic details that will help later in placing orders and communicating with the customer.
Orders page
Home page
Personal orders page
The details of the orders include the order status and schedule
System notice
A system message that is sent at the end of the order to inform the customer of the receipt of the order
Personal Area
A page where you can enter the booking area, schedule meetings and view meeting summaries and in addition allow the bar mitzvah child to play a game on the subject
Detailed order page
A page that allows you to view the order status, a final product image and the possibility of a short study on the current production phase of the process
Key Features
:Data filtering
Tailored experience: adjusting future order settings automatically according to one setting that filters between the sectors.
:Advantages
Optimizes and shortens processes, helps customers who are not knowledgeable in the field.
:Transparency
Mixed process: the system actively updates the status of the order while predicting the end of the process
:Advantages
Gives a safe feeling to the customer and makes for a better experience
:Activity
Collaborative system: a graph that visually presents the progress of the process including a detailed explanation of each step.
:Advantages
Optimizes and shortens processes, helps customers who are not knowledgeable in the field.
:Involvement
Creating an active learning area adapted to the child that allows him to be involved in the process in an attractive and interesting way.
:Advantages
Emphasis is also placed on the educational aspect and the involvement of the child.
insights & Future Development
Why is this app needed?
Having grown up with my father working in the tefillin industry for many years, I repeatedly heard the same challenges arise. It became clear to me that a streamlined, accessible solution was necessary.
Conducting interviews with real users who face these challenges firsthand was both fascinating and insightful. Their experiences reinforced the need for this application and motivated me to design the most effective solution possible.
What’s Next?
Looking ahead, I plan to expand the app with additional features to enhance user experience and engagement:
🤝🏻 Community Consultation Area – A space where users can seek guidance from experienced rabbis on various tefillin-related topics.
📚 Rabbi Directory for Bar Mitzvah Preparation – A curated database of rabbis who specialize in preparing boys for their Bar Mitzvah, making the search process easier for families.
These future developments aim to further support users by providing valuable resources and fostering a sense of community within the app.